Selling in today’s world requires radically different approaches and skills to traditional sales techniques. This course will enable you to unpack the challenges of selling in the digital era and master the art of highly targeted, intelligent online sales strategies.
COURSE LENGTH:
COURSE STRUCTURE:
- What Does Selling Mean Today?
- The Psychology of Selling in The Digital World
- The Modern Buyer’s Journey
- Sales Strategy Selection
- Buyer Roadblocks
- The Buyer’s “Why’s”
- Customer Target Selection
- Your True Value Proposition
- Digital Selling & Content
- The Modern Sales Process
- The Sales Habit Loop
- The 6Cs of Successful Digital Selling
STUDY OPTIONS:
Part Time
1 x 3 hour live online evening class per week over 12 weeks
SUMMARY:
Modern sales techniques require a complex skillset. You need to be an effective and confident communicator, a clear-thinker with excellent planning abilities, an expert in human behaviour, and a master of online platforms, tools, and channels. Putting together a sales strategy for the digital age is no mean feat, and preparation is half the battle.
On this engaging and comprehensive course, you will learn the tools and tactics that make up successful online sales strategies. You will learn what it means to sell in today’s digital economy and how the modern sales process is different, what motivates people to buy, plus how to find and target the right buyers and overcome their reservations.
You will discover how to develop value propositions and sales content and build out smart digital selling strategies based on your learnings. Learners taking part in this course will now have access to the EBSCO Online Library, free of charge, for the full duration of the course. Here you can browse thousands of relevant journal articles and other reliable academic and commercial texts like the Harvard Business Review, Bloomberg Businessweek and Forbes Magazine, to supplement your learning and assignments.
CAREER OPPORTUNITIES:
This course will give you the digital sales skills to advance in your career. With this certificate on your CV, you can demonstrate that you are able to manage modern sales teams with effective and relevant techniques and strategies.
ASSESSMENT AND CERTIFICATION
The Professional Academy Diploma in Sales Management is assessed by a written project/paper and reflection log.
Your UCD Professional Academy Diploma will be issued electronically on a secure platform, with a link that you can share with employers and others wishing to verify your credentials. You’ll also be able to add the certification to your LinkedIn profile to demonstrate your achievement to your network as well as recruiters and potential employers searching for individuals with your skills and experience.
This course is not on the National Framework of Qualifications.
LEARNER PROFILE:
This course is ideal for anyone who is involved in sales using online channels - organisation sales, executives, managers, directors, and entrepreneurs wanting to take control of their sales and marketing strategy.
