Bring vision and strategy to your organisation as you oversee every aspect of digital product management organisation – from initiation, planning, execution, monitoring and controlling, to finally bringing the product to market or end of life. Digital products are an integral part of product and process innovation, and managers with these skills are in demand.
COURSE LENGTH:
COURSE STRUCTURE:
- Digital Product Management & Product Thinking
- Product Management Fundamentals
- Culture, Teams & Leadership
- Product Planning
- Agile Product Management
- Digital Product Design & Architecture
- Digital Product Management Applied: eCommerce & Mobile
- Digital Platforms & Techniques
- Digital Development Technologies
- Digital Product Analytics
- Digital Product Marketing
- The Digital Product Process: Building the Product
STUDY OPTIONS:
Part Time
1 x 3 hour live online evening class per week over 12 weeks.
SUMMARY:
Learn to ensure the successful management of products in the digital field and at an international level. This practical course will equip you with the knowledge and skills necessary to be a successful digital product manager in any organisation or capacity. You will gain an understanding of digital- specific techniques and the necessary skills to develop and launch digital products, keeping ahead of ever-rising customer expectations.
You will be capable of managing products from initial concept through user research, co-creation, and rapid prototyping. You will become familiar with the technologies and platforms available (for example, application programming interfaces or APIs) and understand how to select and use appropriate tools and techniques. You will gain a thorough knowledge of agile methodologies and the various frameworks and approaches that characterise effective digital product management.
Using frameworks for decision-making based on both economic and organisational considerations, you will learn to build a business case for your product and develop its go-to-market strategy. Live online lectures that take you through the project lifecycle are balanced with Q&A sessions, individual exercises, and group discussions to place newly acquired concepts into your context and practice.
Learners taking part in this course will now have access to the EBSCO Online Library, free of charge, for the full duration of the course. Here you can browse thousands of relevant journal articles and other reliable academic and commercial texts like the Harvard Business Review, Bloomberg Businessweek and Forbes Magazine, to supplement your learning and assignments.
CAREER OPPORTUNITIES:
This course is ideal for professionals looking to advance their digital career by moving into the product side of the business. This certification will demonstrate you have the necessary skills to oversee and bring to market a successful digital product, while managing costs and minimising risk. Digital product expertise is in demand globally.
ASSESSMENT AND CERTIFICATION
This course is assessed through short quizzes (30%) and a written assignment (70%). Three short quizzes will be held on weeks 4, 8, and 12 to assess your understanding of the concepts learned. The written assignment is up to 4,000 words long (that’s about 7 pages of a standard Word document). You will have two weeks following the end of the course to submit the assignment.
Your UCD Professional Academy Diploma will be issued electronically on a secure platform, with a link that you can share with employers and others wishing to verify your credentials. You’ll also be able to add the certification to your LinkedIn profile to demonstrate your achievement to your network as well as recruiters and potential employers searching for individuals with your skills and experience.
This course is not on the National Framework of Qualifications.
LEARNER PROFILE:
This course would suit business owners, entrepreneurs, supervisors, or business leaders who want to ensure a competitive edge for their organisation. It would also benefit managers in other areas of the business (for example IT or HR), project managers, and product managers rolling out new initiatives that involve digital technologies. Previous experience in project management or in one or more areas of the product development process is highly recommended.
