This comprehensive course in Digital Marketing will give you the key skills to build digital marketing strategies from scratch.
You will learn the use of channels such as social media, paid search, organic reach, and PR, while developing skills in content creation, content distribution, engagement, optimisation, using video, and email marketing.
Learn from your lecturer and peers through interactive online classes and group discussions, and grow your professional network. Take your next step today!
COURSE LENGTH:
COURSE STRUCTURE:
- Introduction to Digital Marketing
- Building a Digital Marketing Strategy
- Customer Experience - Your Brand & Website
- Search Engine Optimisation (SEO)
- Paid Search with Google
- Email Marketing, Automation and CRM
- Social Media - Organic Community Building
- Paid Social Media - Driving Results in Social
- Video - TikTok, YouTube and Stories
- Content Creation - Copywriting, Photography & Podcasting
- Measurement and Analytics
- Case Study - Work Through a Real Brief Together
STUDY OPTIONS:
Part Time
12 weeks live online classes available both in the evening & morning
Full Time: 1 Week Bootcamp
5 days full time live online study (Mon–Fri, 9am–4pm)
On Demand
Learn at your own pace, over 18 weeks, with pre-recorded lectures
On Campus
1 x 3 hour live lecture per week over 12 weeks
SUMMARY:
Staying relevant in the field of digital marketing is a professional challenge. This course will equip you with the knowledge, skills, and techniques to become a smart and capable player on the digital stage.
On this course, you will learn to design, build, manage, and measure effective digital marketing campaigns that meet business objectives. You will learn the use of channels such as social media, paid search, organic reach, and PR, while developing skills in content creation, content distribution, engagement, optimisation, using video, and email marketing.
This engaging and practical course includes the use of case studies and video in the course content. You’ll also be encouraged to take part in group discussions and exercises as part of a lively, hands-on learning experience.
Learners taking part in this course will now have access to the EBSCO Online Library, free of charge, for the full duration of the course. Here you can browse thousands of relevant journal articles and other reliable academic and commercial texts like the Harvard Business Review, Bloomberg Business week and Forbes Magazine, to supplement your learning and assignments.
CAREER OPPORTUNITIES:
There are a wide variety of marketing jobs in B2B, B2C, and G2C sectors of all kinds. From freelancing to working in-house to agency positions, these roles will see successful candidates working on sales and marketing campaigns using a range of tactics and channels. This Professional Academy Diploma will allow you to demonstrate your capabilities to prospective employers.
ASSESSMENT AND CERTIFICATION
This Professional Academy Diploma is assessed through a practical project where students create a credible marketing campaign addressing specific challenges and circumstances. The project takes the format of a presentation, as it would be presented to stakeholders in your own organisation or business. You will have two weeks following the end of the course to complete and submit the final assignment.
Your UCD Professional Academy Diploma will be issued electronically on a secure platform, with a link that you can share with employers and others wishing to verify your credentials. You’ll also be able to add the certification to your LinkedIn profile to demonstrate your achievement to your network as well as recruiters and potential employers searching for individuals with your skills and experience.
This course is not on the National Framework of Qualifications.
LEARNER PROFILE:
This course is open to anyone with an interest in digital marketing, and doesn’t require any prior experience or qualifications. The purpose of this Professional Academy Diploma is to provide you with the tools and insights you need to kick-start your digital career. You may be a business owner or entrepreneur, marketing professional, recent graduate, going for a promotion, or looking for a career change.
