Jump-start your career in PR by learning the skills and knowledge needed to build and execute public relations strategies. This course will teach you how to shape your message and how to deliver it, giving you a thorough grounding in every aspect of PR, from press releases to social media to events.
COURSE LENGTH:
COURSE STRUCTURE:
- Introduction to Public Relations & Marketing
- PR & Marketing Tools
- Media Relations
- Sponsorship
- Strategy & Planning
- Event Management
- CSR and Corporate Communications
- PR, Digital and Social Communications
- Monitoring & Research
- Overview & Course Summary
STUDY OPTIONS:
Part Time
1 x 3 hour live online evening class per week over 10 weeks
On Demand
Learn at your own pace, over 18 weeks, with pre-recorded lectures
SUMMARY:
When you work in PR, no two days are ever the same. With a wide range of tactics in your toolkit, you could find yourself organising a launch party, managing social media accounts, talking to journalists, carrying out research, or negotiating a celebrity endorsement. Knowing what message to promote and through which channel is just one of the valuable skills you’ll learn on this exciting course.
If you’re a natural communicator and networker, this is the ideal career move. PR professionals are forward-thinking and fast-acting, with a unique skill set. In this rewarding role, you’ll use your creativity and problem-solving skills to enhance and protect your organisation’s image and reputation. This course will look at areas as diverse as media relations, CSR, branding, sponsorships, budgeting, and events. You’ll learn how to plan a strategy, set goals, and measure results so that you can develop your own PR strategy as an end-of-course project.
Learners taking part in this course will now have access to the EBSCO Online Library, free of charge, for the full duration of the course. Here you can browse thousands of relevant journal articles and other reliable academic and commercial texts like the Harvard Business Review, Bloomberg Business week and Forbes Magazine, to supplement your learning and assignments.
CAREER OPPORTUNITIES:
There are a wide variety of jobs that require PR expertise, with opportunities in every sector and industry. You may choose to become an all-round PR professional, or specialise in a specific area (for example, as a publicist, copywriter, crisis manager, or spokesperson). Professionals work freelance, in house, and in agencies. Experienced and passionate PR professionals are in demand, and there are excellent career progression prospects.
ASSESSMENT AND CERTIFICATION
This course requires the completion of an actionable PR strategy for an organisation. You will also complete ongoing action learning logs.
Your UCD Professional Academy Diploma will be issued electronically on a secure platform, with a link that you can share with employers and others wishing to verify your credentials. You’ll also be able to add the certification to your LinkedIn profile to demonstrate your achievement to your network as well as recruiters and potential employers searching for individuals with your skills and experience.
This course is not on the National Framework of Qualifications.
LEARNER PROFILE:
You are not required to have prior experience or qualifications in PR or marketing to apply for this course, as long as you have an interest in the subject. This course is ideal for professionals looking to gain an edge by upskilling in this specialist area of marketing and communications. You may be a PR or marketing professional, recent graduate, business owner or entrepreneur, going for a promotion, or looking for a career change.
