This Professional Academy Diploma course will transform how you perceive, engage, and succeed on social media platforms. Beyond the basics, we unveil the tactics and tools, including AI, that will help you deliver value in this evolving landscape. Whether you’re crafting your brand’s digital identity or driving tangible business outcomes, our blend of real-world insights, strategic frameworks, and practical methodologies promises to elevate your skills from novice to expert.
COURSE LENGTH:
COURSE STRUCTURE:
- Introduction to Social Media Marketing & Strategy
- Facebook & the Meta Ecosystem
- Instagram for Business
- B2B Social Media & Social Selling with LinkedIn
- Microblogging: X & Threads
- Social Video: TikTok, Snapchat & YouTube
- Social Content Creation Workshop
- Social Media Advertising
- Influencer Marketing
- Social Listening, Customer Service & Crisis Management
- Social Measurement & Analytics
- Case Study: Work Through a Real Brief Together
STUDY OPTIONS:
Part Time
1 x 3 hour live online evening class per week over 12 weeks
SUMMARY:
Join us to unlock a holistic understanding of social media marketing that transcends trends, equipping you with the knowledge to not only adapt but thrive on platforms such as TikTok, Facebook, and LinkedIn. The curriculum covers a broad spectrum of topics, from the fundamental principles of social media marketing to the advanced nuances of AI integration in campaign strategies.
You’ll gain insights into the roles of key social channels, learn to optimise your content for different platforms, and understand how to leverage analytics for strategic decision-making. Through real-world case studies, you’ll witness firsthand the transformative power of effective social media marketing in achieving business objectives, enabling you to apply these lessons to your own contexts.
The course is structured to foster a deep understanding through engagement—you will participate in discussions, work collaboratively, and receive constructive feedback tailored to your personal or professional projects. With a blend of theoretical knowledge and practical application you will build your confidence and competence in social marketing, ensuring you’re not just ready for today’s challenges but also tomorrow’s opportunities.
Learners taking part in this course will now have access to the EBSCO Online Library, free of charge, for the full duration of the course. Here you can browse thousands of relevant journal articles and other reliable academic and commercial texts like the Harvard Business Review, Bloomberg Business week and Forbes Magazine, to supplement your learning and assignments.
CAREER OPPORTUNITIES:
Providing you with a broad understanding of the latest trends and tools, including strategic planning and AI in marketing, this course will enhance your expertise and give you a competitive edge in the job market, making you highly attractive to employers seeking professionals with up-to-date knowledge and versatile skills. You’ll learn to think strategically and align social media efforts with business goals, effectively communicating and showcasing your campaigns and results to a diverse stakeholder audience. The fluency and clarity you develop will help open the door to a wide array of career opportunities in this space.
ASSESSMENT AND CERTIFICATION
This course is assessed through a practical project, culminating in a presentation (PDF slide deck) that showcases your ability to craft and execute a comprehensive social media marketing campaign addressing specific challenges and circumstances. The assessment brief is shared at the beginning of the course and throughout the course a variety of samples, prompts, and exercises will lead to the completion of the project.
Your UCD Professional Academy Diploma will be issued electronically on a secure platform, with a link that you can share with employers and others wishing to verify your credentials. You’ll also be able to add the certification to your LinkedIn profile to demonstrate your achievement to your network as well as recruiters and potential employers searching for individuals with your skills and experience.
This course is not on the National Framework of Qualifications.
LEARNER PROFILE:
This course is for individuals at any career stage looking to harness the power of social media marketing in a variety of roles. Whether you’re a business owner, an influencer, a professional in a related role, a career starter, or a seasoned marketer, this course will equip you with the tools and knowledge to excel in social marketing. We cut through the high-level abstract theory to give you real world insights, working methodologies and tools, and a systematic approach. Leverage the latest technologies and navigate this fast-changing landscape with confidence and professionalism.
