This dynamic course pulls together transformational thinking and organisational strategy to uncover ways of growing and competing through periods of change and uncertainty.
COURSE LENGTH:
COURSE STRUCTURE:
- Digital Transformation and Industry 4.0
- The Difference Between Digitisation, Digitalisation & Digital Transformation
- A Digital-Inclusive Business Strategy
- Digitalisation in the Organisational Business Model
- Digital Transformation Analysis of Business Processes
- Leadership & Change Inside Digital
- How Digital Can Help in Getting to Know Your Market
- Modern Market Channels: Using Digitalisation in Your Omnichannel
- Align Convergence by Controlling Your Commercial Objectives
- Surviving in a Digital Era
- A Digitised Shift in Thinking
- Managing the Digitalised Future
STUDY OPTIONS:
Part Time
1 x 3 hour live online evening class per week over 12 weeks.
SUMMARY:
With the rise in remote business interactions, organisations are examining how they can meet the expectations of both clients and employees in a sustainable way. Accelerated digital adoption has changed the global business landscape, offering organisations with a clear strategy the opportunity to become leaner, faster, and more profitable.
On this highly interactive course, you will learn the key concepts of digitalisation and how management and decision-makers can lead the transformation process. You will examine what areas of a business can be improved by the implementation of a digital business strategy and what strategic tools can help you achieve your commercial objectives.
You will also study important areas such as customer experience, looking at how to use digitalisation in modern market channels to optimise touchpoints. Remodelling operations, adopting new competencies, and staying ahead of the competition through continued innovation will be crucial as organisations prepare for a more digital future.
Learners taking part in this course will now have access to the EBSCO Online Library, free of charge, for the full duration of the course. Here you can browse thousands of relevant journal articles and other reliable academic and commercial texts like the Harvard Business Review, Bloomberg Businessweek and Forbes Magazine, to supplement your learning and assignments.
CAREER OPPORTUNITIES:
This course will help leaders and decision-makers demonstrate their ability to position their organisations for digital transformation.
ASSESSMENT AND CERTIFICATION
At the end of the course, a final report, including an executive summary, an introduction, a conclusion and recommendations sections are submitted for grading. This final report counts 100% toward the successful completion of the course.
Your UCD Professional Academy Diploma will be issued electronically on a secure platform, with a link that you can share with employers and others wishing to verify your credentials. You’ll also be able to add the certification to your LinkedIn profile to demonstrate your achievement to your network as well as recruiters and potential employers searching for individuals with your skills and experience.
This course is not on the National Framework of Qualifications.
LEARNER PROFILE:
This course is open to anyone with an interest in digital transformation, and doesn’t require any prior experience or qualifications. The purpose of this course is to provide you with the tactics and insights needed to apply digital strategic thinking to your organisation. You may be a manager, business owner, entrepreneur, or other decision-maker within an organisation.
